PRIVACY AND DATA USE POLICY

Last updated July 7th, 2022

Your privacy is important to us.  This Privacy and Data Use Policy (“Privacy Policy”) describes our privacy practices, including the information we collect and how we use and share it.

 

Please read this Privacy Policy carefully before using the ag-analytics.org, analytics.ag or related website or the Ag-Analytics mobile application (together, or individually, the "Service") operated by Ag-Analytics Technology Company (“Ag-Analytics”, "us", "we", or "our"). Your access to and use of the Service is conditioned upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to all visitors, users and others who wish to access or use the Service. If you disagree with any part of this Privacy Policy then you do not have permission to access the Service.

Changes to this Privacy Policy

We may revise, add to or otherwise update this Privacy Policy periodically in the future in our sole discretion by posting the new Privacy Policy on our website with an effective date indicating when the revised Privacy Policy will take effect.  You should review this Privacy Policy periodically, as your continued use of the Service after we post any revisions, additions or updates to this Privacy Policy will constitute your consent to be bound by the new Privacy Policy. If you do not agree to any revision, addition or update to this Privacy Policy, you should not access or use our Service.

Information We Collect

In connection with the Service, we may collect the following categories of information:

  • information you provide to us, including your name, your contact information (e.g., email address, phone number, postal address, etc.);

  • information related to your farm or other property (e.g., fields, field locations, agronomic data, Geographic Information System (GIS) precision farm data and sensor data, farm productivity and business data, and precision agriculture data including harvest, seeding, tillage, and application operation data);

  • information regarding your use of the Service; and

  • any other information that you provide or otherwise make available to us in connection with the Service.

You may choose not to provide certain information to us, but as a result you may not be able to take advantage of some of the features of the Service.  

We may also collect general, non-personal, statistical information about the use of the Service automatically, such as how many visitors visit a specific webpage, how long a visitor stays on that page, and the hyperlinks visitors click.  We collect this information by using cookies, log files and other similar technologies (as further described below in the section of this Privacy Policy entitled ‘Cookies, Log Files and Similar Technologies’).  This information represents a generic overview of visitors and users of our Service.

How We Use Your Information

We may use the information that we collect in order to:

  • provide and administer the Service;

  • personalize the Service for you;

  • set up your user account;

  • enable your access to and use of the Service;

  • improve, modify or enhance the Service, including our user experience, and conduct research and development for new products and services;

  • perform data analytics, including compiling aggregated demographic and statistical data about the use of the Service;

  • engage in ad retargeting and evaluate the effectiveness of our marketing efforts, including through our participation in ad networks;

  • detect and prevent potentially illegal acts, violations of our policies, fraud and/or data security breaches;

  • maintain and enhance the safety and security of the Service;

  • conduct internal business analysis or other business purposes; and 

  • send you communications, including marketing communications.

We may also combine information we obtain through the Service with other information for the purposes described above.  We may aggregate or anonymize such information and use it for the purposes described above, and for other purposes to the extent permitted by applicable laws, rules and regulations.

How We Share Information

We do not disclose your information to third parties, except:

  • when we have your permission to make the disclosure;

  • where the disclosure is necessary for the purpose for which the information was obtained;

  • to third party lenders (which may include community banks, Farm Credit System institutions, and other agricultural lenders) as well as others within the agricultural financial and lending system with which we work;

  • to our third party service providers in order to provide services to us (including processing payments, sending marketing communications, email delivery, targeted advertisements, and other business operations);

  • where permitted by applicable law or when the disclosure is necessary, in our discretion, for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation; or

  • as otherwise disclosed in this Privacy Policy.

Additionally, in the event we are acquired by, or merge or consolidate into, another entity, or if there is a sale of our assets (including in bankruptcy), your information may be transferred to the entity acquiring us or our assets or that survives the merger or consolidation.  You acknowledge and agree that in the foregoing circumstances, your information may be disclosed to such third party.

Cookies, Log Files and Similar Technologies

We may use cookies, log files and similar technologies to collect certain information regarding your use of the Service.  A cookie is a small amount of data that is sent to your browser from a website’s servers and stored on your computer’s hard drive which often includes an anonymous unique identifier.  Cookies do not identify specific users, only a user’s device.  We use cookies to track and record user session information.  You may set your browser to notify you when you receive a new cookie or to disable cookies.  However, this may impact the performance of the Service, and/or prevent you from using certain features of the Service.  

The Service also may use log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track a user’s movement around the Service, and gather demographic information.  

In addition to our own cookies, log files and similar technologies, we may engage third parties (e.g., Google) to use their cookies, log files and similar technologies to report to us usage statistics of the Service, deliver advertisements on and through the Service, and for other similar purposes.  Google Analytics, for example, uses cookies to track your interactions with our Service.  Google collects information and reports it to us, without identifying individual users. This information helps us improve our Service so that we can better serve users.  For more information on Google Analytics, please visit www.google.com/policies/privacy/partners/.  

You have the right to opt out of the collection and use of information for ad targeting.  Please visit www.aboutads.info/choices.com for additional information regarding such rights and how to exercise them.

Protection of Information

We use a variety of security technologies and procedures to help protect your information from unauthorized access, use, or disclosure. For example, all personal information in production systems is encrypted behind a Secure Sockets Layer and stored in a secure cloud. However, since no method of electronic storage is 100% secure, we cannot guarantee the absolute security of the information stored.  We also cannot guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Minors

Our Service is not directed to children. Nonetheless, if we inadvertently collect information from children 13 years of age or under, their parents always may review, or request that we delete their child’s information, or refuse to permit the further collection or use of it.

International Users

Our Service is intended for individuals located in the United States.  If you are located outside of the United States and access the Service, or submit your information to us, you do so at your own risk and choice.  United States law may not offer the same privacy protections as the law of your jurisdiction.  If you visit our websites or use our Service or contact us from outside of the United States, please be advised that (i) any information you provide to us or that we automatically collect will be transferred to and processed in the United States; and (ii) by using our Service or submitting information to us, you explicitly authorize its transfer to and subsequent processing in the United States in accordance with this Privacy Policy and United States law.

California Do Not Track Disclosure

At this time, we do not respond to browser 'Do Not Track' signals.

California Shine the Light

California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us by email at support@acrevalue.com.

Additional Provisions Applicable to California Residents

In addition to any other applicable provisions of this Privacy Policy, if you are a resident of California, you may have additional rights pursuant to the California Consumer Privacy Act of 2018 (the “CCPA”), as amended by the California Privacy Rights Act (the “CPRA”), as applicable and when in effect.  This section describes those rights and how to exercise them.  As used in this section, the term “personal information” has the same meaning as given to such term in the CCPA but does not include information derived from public records (i.e., ‘publicly available information’ or information that is lawfully made available from federal, state, or local government records, such as plat maps and land ownership records).

Categories of Personal Information We Collect.  In addition to the information set forth in the section above entitled “Information We Collect”, the table below sets forth (1) the categories of personal information we may have collected with respect to California residents, (2) the sources from which such information was may have been collected, and (3) the business purpose which may have been used for such collection, in each case within the last twelve (12) months.

Category of Personal Information
Sources of Personal Information
Business Purpose for Collection
Identifiers (e.g., name, postal address, online identifiers, IP address, and email address)
We collect identifiers from you directly.
We use identifiers primarily for providing you with the Service requested, administering your account, and providing support.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
We collect identifiers from you directly.
We use this information primarily for providing you with the Service requested, administering your account, and providing support.
Commercial information (e.g., products purchased, obtained or considered, or other purchasing or consuming histories or tendencies)
We collect identifiers from you directly.
We use this information primarily for providing you with the Service requested, administering your account, and providing support.
Internet or other similar network activity (e.g., browsing history, search history, information on a consumer's interaction with a website
As noted above, we collect this information automatically via cookies, log files and similar technologies.
We use this information for improving our website and Service, administering your account and for general business analysis.
Geolocation data
We may collect IP address in which users of the Service are located automatically via cookies, log files and similar technologies; or, if they have authorized data transfer under a precision farm equipment integration (e.g., John Deere) then the location of fields disclosed by the user and other equipment.
We use this information for improving our website and Service, administering your account, providing support, and for general business analysis.

Sharing Personal Information. We may share your personal information as described above in the section entitled “How We Use Your Information”. 

Sale of Personal Information. In the preceding twelve (12) months, we have not sold any categories of personal information; however, with your consent we do share this information with lender, real estate and other partners and in some cases may receive a commission or other remuneration for doing so. 

Your Rights Under the CCPA. Pursuant to the CCPA, you have the right to know:

  • the categories of personal information that we have collected about you;

  • the categories of sources from which the personal information is collected;

  • our business or commercial purpose for collecting or selling your personal information;

  • the categories of third parties with whom we share personal information (if any); and 

  • the specific pieces of personal information that we have collected about you. 

In connection with any personal information we may sell or disclose to a third party for a business purpose, you also have the right to know:

  • the categories of personal information about you that we sold and the categories of third parties to whom such information was sold; and 

  • the categories of personal information that we disclosed about you for a business purpose.

You have the right to request the deletion of your personal information from our records and those of our service providers, unless an exception applies under the CCPA.  You also have the right to request that we correct any inaccurate personal information, taking into account the nature of such personal information and the purposes of the processing of such personal information.

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA.  This means we cannot, among other things:

  • deny goods or services to you;

  • charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;

  • provide a different level or quality of goods or services to you; 

  • suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services; or

  • retaliating against an employee, applicant for employment, or independent contractor for exercising their rights.

Exercising Your Rights. To exercise your rights described above, please submit a request by either calling us at 1-866-AGLAND1 or emailing us at support@acrevalue.com.  Your request must:

  • provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and

  • describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Additionally, if you request specific pieces of your personal information or the deletion of certain personal information, you may be required to provide a signed declaration under penalty of perjury and otherwise authenticate your identity.  

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may only submit a request to know twice within a 12-month period. 

Requests by Authorized Agents. You are permitted to designate an authorized agent to make a request on your behalf.  Your authorized agent can use the methods described above to submit the request and will be required to provide proof of authorization.

Individuals with Disabilities.  Individuals with a disability may access an alternative format of this Privacy Policy using the contact information in the section below entitled “Contact Us”.

Contact Us

If you have any questions about this Privacy Policy, please contact us at support@analytics.ag.